June 2017 – March 2019

SRBA is an association contracted through the Moreland City Council to help support the growth and development of the Sydney Road, Brunswick retail strip, which has over 600 businesses operating between Brunswick Rd and Moreland Rd. My key responsibilities for the organisation was to:

• Design print advertising, brochures and merchandise
• Manage website content and social media
• Lead digital projects including a large Google Ad campaign running across 52 retail categories and SRBA phone app
• Assist with writing marketing and business plans

ACHIEVEMENTS

• Implemented and streamlined reporting for the website and social media
• Increased website visitors by 31% and page views by 16%
• Increased downloads of retail guides by 225% (2,874 vs 885)
• Refreshed branding to better reflect the unique culture and diversity of Sydney Road
• Implemented SRBA Instagram ambassador campaign